Jason Davey and Jim McKerlie hit the speaking circuit at the end of the month with a couple of plum gigs.

Bullseye’s Digital Government team will be busier than usual after Jason presents at the Public Sector Marketing conference in Canberra on June 29. The event aims to bring together numerous government employees and their expertise, focusing on communicating with the public. Various case study based sessions will provide crucial insight into the processes of developing and evaluating government campaigns and initiatives.

Jason’s topic will cover Public sector digital marketing now and in the future

• A Digital Government social marketing showcase (case studies)
• Government@100mpbs - the future of public sector social marketing
• What you can do now to prepare for high-speed broadband

Jim will also be preparing organisations for the future, when he joins the likes of Senator Stephen Conroy at the Australian Financial Review Broadband Conference 2009. The key focus of the conference is on business users ranging from finance to consumer services, health, education and marketing and media. What business models will work and what services can be delivered via the new high speed network?

The conference will be held at the Westin in Sydney on Tuesday 7 July, 2009
http://www.afr.com/home/events.aspx

This ad from the Coleman Company pokes fun at all hype and hoorah around social networking. It uses an analogy which we totally agree with - that social networking is just one big, happy campfire. And while Coleman’s tongue is firmly in cheek, their Facebook page shows they’re more than happy to share their brand with customers. Nice work from the US.

The Australian Interactive Media Industry Association (AIMIA) has released its 2009 AIMIA Digital Services Index™ online survey report and it indicates that companies intend to increase their use of digital advertising this year.

AIMIA considered this report to be a crucial update to the inaugural report that was released in November 2008, considering the current economic climate. 145 responses were gathered from a cross section of organisations and government bodies.

The report’s findings included:

• That most organisations intend to increase their level of investment in digital in 2009. This is particularly the case with larger organisations.
• The shift to digital is at the expense of other traditional advertising, with more than half (54%) of organisations surveyed saying they will increase the share of their total marketing spend allocated to digital in 2009.
• To achieve this, most organisations intend to increase their use of external suppliers of digital services, with only 9% of respondents intending to decrease their external spending on digital services.

The 2009 AIMIA Digital Services Index™ report is released by the AIMIA, in conjunction with Hyro Limited and IBM Australia.

You can find out more about the report by visiting aimia.com.au

Mobile predictions from the MOCOM 2020 project at Next’09.