MoFuse is a service that allows you to generate a mobile version of your site without the need to do any technical coding at all.

Just to prove it works, I whipped up a mobile version of the Bullseye Blog

http://bullseye.mofuse.mobi/   and as the picture shows the formatting looks pretty good in both normal and Iphone mode.

Whilst Mobile is still an emerging channel in Australia, but with the impending launch of the iPhone, an increase in available content, and bundling of access packages the uptake will gradually increase.  We think 2009 will be when Mobile comes of age in Australia, but it is important for brands to start experimenting.