From Adnews SYDNEY: Australia's largest supplier of commercial sanitary ware and bathroom products, Caroma, has awarded its digital creative and media account to Sydney digital agency SydneyWeb, after dropping Hyro from its roster. SydneyWeb, now part of the Bullseye group, was handed the full Caroma account two weeks ago, with initial work including the redevelopment of at least 14 product and brand websites to be rolled out over the next 12 months as well as digital brand strategy, creative and media for all of Caroma's product ranges. Joshua Mammoliti, marketing communications manager at Caroma, said the company awarded SydneyWeb the account after an initial trial period, which also included digital group Hyro. "We had initially tried out both Hyro and SydneyWeb and, at the end of a few months, it was very clear who was the winner, with first-class work and customer service," said Mammoliti. Caroma is believed to have spent upwards of $5 million on marketing activity last year, primarily on offline media including TV and trade and consumer magazines. Its digital account is expected to account for 10% to 20% of the brand's overall spend in the year ahead. Caroma, an Australian based company, has an estimated 75% share of the local commercial sanitary ware and bathroom products market. SydneyWeb managing director Michael Doyle said the win against Hyro reaffirmed the quality of the agency's work. SydneyWeb's existing clients include The University of NSW, Genworth Financial, Startrack Express and Australand.