Bullseye rehabilitates CRS Australia’s website

CRS Australia is a leading provider of vocational rehabilitation and assessment services to people with a disability, injury or health condition. Through its 170 offices around Australia it provides a wide range of quality services to assist job seekers, employers, insurers and other customers.

In 2007, CRS Australia identified a need to provide a more appealing, user-friendly and intuitive website to allow a wide variety of users to find the information they need. In an industry that is going through substantial growth, CRS Australia needs to ensure that its services, brand and business are well-represented through the online channel. With diverse key audiences such as job seekers, employers and insurers, a new website has been designed to provide tailored information for each audience.

Following a user-centred design methodology, Bullseye conducted in-depth user research and analysis to better understand the needs and requirements of CRS Australia’s key audiences. The research revealed that the various groups had a substantially different perspective and understanding of CRS Australia. To meet the needs of the various groups, CRS Australia’s new colour palette has been employed to “theme” sections of the website in line with target audiences.

Finding staff in the rehabilitation industry has become harder in recent years and therefore, recruitment has a greater priority in the business. To help attract potential staff, the new website has a “Careers with us” section that provides information about the benefits, experience and options available to employees of CRS Australia.

Focusing on the two major audiences of the website, employers and job seekers, the new website provides a better user experience and helps position CRS Australia as the leading rehabilitation services organisation in the country.

Feedback

The new site is SO MUCH BETTER!!! I love the range of case study stories - they bring to life and humanise what you do. The navigation is easy and logical and audience-focused. The text is clear, not over-written and not bureaucratic. I think you have struck the right balance in communicating that clients have a disability without making it seem like a negative. Fenton Communications