State of the blogosphere23 Sep 2008
Technorati launched their State of the Blogosphere 2008 study today, and it reveals that Blogging is still a very active medium. The full study will be released in 5 daily posts, but today’s post includes some useful overall blogging statistics.
- 133 million Blogs indexed since 2002.
- 7.4 million Blogs had posts in the last 120 days.
- 1.5 million Blogs had new posts up in the last 7 days.
- 900,000 Blogs had new posts in the past 24 hours.
- 76,000 Blogs have a Technorati Authority of 50+.
Global Snapshot of Bloggers
| Demographics | U.S. Bloggers (N=550) |
European Bloggers (N=350) |
Asian Bloggers (N=173) |
| Male | 57% | 73% | 73% |
| Age | |||
| 18-34 years old | 42% | 48% | 73% |
| 35+ | 58% | 52% | 27% |
| Single | 26% | 31% | 57% |
| Employed full-time | 56% | 53% | 45% |
| Household income >$75,000 | 51% | 34% | 9% |
| College graduate | 74% | 67% | 69% |
| Average blogging tenure (months) | 35 | 33 | 30 |
| Median Annual Investment | $80 | $15 | $30 |
| Median Annual Revenue | $200 | $200 | $120 |
| % Blogs with advertising | 52% | 50% | 60% |
| Average Monthly Unique Visitors | 18,000 | 24,000 | 26,000 |
Who are the global bloggers?
- Two-thirds are male
- 50% are 18-34
- More affluent and educated than the general population
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
- 44% are parents
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