Technorati launched their
State of the Blogosphere 2008 study today, and it reveals that Blogging is still a very active medium. The full study will be released in 5 daily posts, but today's post includes some useful overall blogging statistics.
-
133 million Blogs indexed since 2002.
- 7.4 million Blogs had posts in the last 120 days.
- 1.5 million Blogs had new posts up in the last 7 days.
- 900,000 Blogs had new posts in the past 24 hours.
- 76,000 Blogs have a Technorati Authority of 50+.
Global Snapshot of Bloggers
| U.S. Bloggers
(N=550)
|
European Bloggers
(N=350)
|
Asian Bloggers
(N=173)
|
| Male |
57% |
73% |
73% |
| Age |
|
|
|
| 18-34 years old |
42% |
48% |
73% |
| 35+ |
58% |
52% |
27% |
| Single |
26% |
31% |
57% |
| Employed full-time |
56% |
53% |
45% |
| Household income >$75,000 |
51% |
34% |
9% |
| College graduate |
74% |
67% |
69% |
| Average blogging tenure (months) |
35 |
33 |
30 |
| Median Annual Investment |
$80 |
$15 |
$30 |
| Median Annual Revenue |
$200 |
$200 |
$120 |
| % Blogs with advertising |
52% |
50% |
60% |
| Average Monthly Unique Visitors |
18,000 |
24,000 |
26,000 |
Who are the global bloggers?
- Two-thirds are male
- 50% are 18-34
- More affluent and educated than the general population
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
- 44% are parents
