Yes is true, there’s still creative’s out there still behaving badly even under the current global meltdown but last Tuesday wasn’t one of those nights,  this was the Iab Creative Social monthly gathering of creative’s from around Sydney shin dig. This time though, it was all very different yes there was beer and for a tart like me a nice glass of wine there was the usual selection of nibbles (thank you to the team at New Dialogue) but this time, we were asked to lay ourselves bare and show some of the work we had recently done.

Seven brave souls stepped to the plate and showcased their wares some lovely work from the likes of Deepend, Soap and Lowe Rivet to name but a few and to be honest all the work was of a high quality. What I really liked about the night wasn’t so much about the work but the warts and all of how the work got out there from all the presenters, Ash from Soap, I loved your honesty regarding agency websites and that as a rule of thumb we all struggle to update and showcase our work (at this point there were lots of nodding heads) I thought it might be the drink but no, we were all in agreement on that front.

I didn’t have a presentation prepared as I thought pitching to a group of CD’s… ohhh very dangerous as these boy’s and girl’s all know the tricks of the trade.

One slight problem! they hadn’t the link I’d sent over so with a quick SMS to our man in the house Ian Farmer (and for those who haven’t met him you should, one of the best brains in the business and knows the digital space better than anyone out there) anyway, I needed a link which I’d forgotten from a piece I had written two weeks earlier, with running, swimming (Yes I’ve now taken up swimming) and three kid’s screaming and having paint fights my mind sometimes forgets these minor things, so a quick text back I was ready to go.

I chose this years Blackmore’s Sydney Running Festival everything from the videos to the personalised training programs was shown, and after about 10 minutes it was all over, a great way to share our work and if you believe in the work then it’s easy to stand up and talk about it.

I look forward to the next instalment, chin chin.