Blackmores picks up at ADMA1 Dec 2008
Well last Friday night was a good night for Blackmore’s and Bullseye as we walked away with a bronze ADMA in the pharmaceutical and personal care section for our ‘b your best’ membership drive campaign.
Not only is the work judged on the creative output but on its effectiveness and I thought Nick Mercer this year’s chairman on the jury summed it up well by saying:
By the ADMA definition, the winning work should be:
> A big and original idea
> Well executed and within budget
> Innovative in approach
> An example of excellent and effective direct marketing
With only a select few picking up on the night we were in good company so congratulations to the team from Bullseye and Blackmores, more awards to follow.
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