With the launch of Blackmore’s Kids Vitamin range and with using characters of an owl (Mineral minds) a hippo (Day care defence) a fish (Fruity Omega3) and an octopus (Multi) to use as icons on their new packaging I thought this idea was a great way to translate the branding and messaging of no artificial flavours or colourings. Mums and kids have a arts and crafts day and the kids get their very own customised T-shirt, smart.