AIMIA Digital Services Index

AIMIA are conducting a short online survey for the AIMIA Digital Services Index to get some interim insights into attitudes and intentions regarding Digital Services in 2009.

The economy has changed since the first DSI results were published late last year and AIMIA are keen to give the digital media industry as much current info about the state of the market as possible. The government also has a great interest in getting as much data on digital activity as possible in light of the recent announcement about the National Broadband Network.

As with the main DSI research, the online survey is about gathering data on broad industry digital activity (e.g. Australian media, telco, banking, finance, retail, government agencies and the like) rather than from within the digital media industry itself. Where it's appropriate they'd like to encourage us to forward details of the survey to as many relevant clients as you can and ask them to contribute. The data is all aggregated and there will be nothing to identify individual companies contributing to the survey. The more digital services clients that contribute to the survey, the more insight the entire digital media industry will have into the current market for digital services.

The survey can be completed here, it will only take a few minutes and contributors go into the draw to win a $250 Coles Myer Gift Voucher. The survey closes on April 30th with results released in late May.