The Australian Interactive Media Industry Association (AIMIA) has released its 2009 AIMIA Digital Services Index™ online survey report and it indicates that companies intend to increase their use of digital advertising this year.

AIMIA considered this report to be a crucial update to the inaugural report that was released in November 2008, considering the current economic climate. 145 responses were gathered from a cross section of organisations and government bodies.

The report’s findings included:

• That most organisations intend to increase their level of investment in digital in 2009. This is particularly the case with larger organisations.
• The shift to digital is at the expense of other traditional advertising, with more than half (54%) of organisations surveyed saying they will increase the share of their total marketing spend allocated to digital in 2009.
• To achieve this, most organisations intend to increase their use of external suppliers of digital services, with only 9% of respondents intending to decrease their external spending on digital services.

The 2009 AIMIA Digital Services Index™ report is released by the AIMIA, in conjunction with Hyro Limited and IBM Australia.

You can find out more about the report by visiting aimia.com.au