Bullseye was asked to assist BigPond with the redevelopment of their 'kids' site.   

Project objectives

1. Redesign the BigPond Kids website in a more energetic and engaging way
2. Showcase other BigPond content such as games, music, movies, TV, mobile and sport
3. Provide an experience that makes kids return again and again
4. Create an environment where 3rd party content can be integrated seamlessly

Bullseye's approach and solution

INTERACTIVE Using elements from video game interfaces

ENGAGING Create an experience kids will continue to use

MODULAR Our design is both interesting and easy to publish

FLEXIBILE Allows customisation (for kids and advertisers) further down the track 

Results

Following the BigPond Kids relaunch in April, unique visitors had grown by 264% compared to March. Three months on, the cumulative growth in unique visitors is  394%. BigPond asked what kids thought of the new site.  Here were some of the responses. 'This site is the best most awesome site I have ever gone on you can go on comps sports and awesome games!!!!!!! MADDEST WEBSITE EVER!!!!'

'The new BigPond kid's website is fantastic, it's way cooler than the previous website. This is more interactive and has got a nice look to it.' 'This site is awesome - just discovered it and have told my friends about it also. Can't wait to get home everyday to see what's new.'