Blackmores Doing it for the Kids16 Sep 2009
The launch of Blackmores Children’s range was a chance for us to have some fun.
Project objectives
- Support the Children’s Range Campaign with an effective digital campaign.
- Engage our audience and create interest about the new range.
- Develop a consistent consumer experience both above and below the line.
Bullseye’s approach and solution
The above the line agency created an individual character for each of the new kid’s products.
Our approach was to bring these characters to life online. To give the character personality with the goal of creating interest in the products themselves.
We were also keen to provide bespoke activities and interesting information relating to the specific product benefits. This would educate Mum and also keep children entertained.
Our solution was to create an engaging flash microsite to house the characters and sell the product benefits. The site was essentially an information based site but we tried to make it as engaging as possible.
Key results
In under two months the Blackmores Children’s Range Campaign has been a great success, attracting:
- 12,320 unique visitors
- 19,225 page views
- an average time of over 4.5 minutes spent on the ‘kids multi’ page
Blackmores Children's Range home page
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