Greg discussed the essence of a good business website with Sydney Morning Herald journalist Julia Talevski in today's NEXT column. The article covered the current do's and don'ts of good website design and maintenance as many organisations  move their primary marketing and business initiatives online. Some of the do's included: > keeping text on the home page to a minimum > avoid the overuse of stock photos > use images that load quickly > research your customers before website build or redesign > use web analytics to review your site > promote Social Media channels from your homepage The don'ts to be aware of: > don't load your home page full of text thinking it will improve SEO > don't leave your site static > don't use colours on colours for text making it difficult to read The full article can be viewed here: Build on your reputation, Sydney Morning Herald, 22 September, 2009