Say it with your eyes
‘Say it with your eyes’ is a microsite www.wearlenses.com.au and online campaign developed for CIBA Vision, a global leader in the research, development and manufacturing of contact lenses and lens care products.
Our approach Bullseye was asked to work with the tagline ‘Say it with your eyes’, and create a website and viral campaign that was innovative and required a social media application. This site had print media and heavy point of sale materials supporting it. The site launched in October 2009, and it targets 16 – 19 year old girls who want to, or already do, wear contact lenses. It houses information about contact lenses, as well as an application that connects visitors with Facebook (a popular social networking site for this demographic). This allows the user and their friends to upload and share photos of each other and see what they ‘Say with your eyes’. There were several key objectives incorporated into the site’s production:
- Downloadable trial vouchers
- CIBA Vision branding
- Viral spread of the Facebook application
- Information about lenses
- User redemption of unique codes
Results Within the first two weeks there were over 1000 hits and Bullseye went on to rank in the 2009 Top 40 BestAds Australian Agency Rankings as a result of the work done on the CIBA Vision project.
