Sydney, May 13 2010– Blackmores, Australia’s leading natural health brand, has been named the Sitecore Site of the Year. Working with Sitecore partner and digital services agency, Bullseye, Blackmores was chosen from contenders around the world. They have been recognised for creating more effective business processes and advancing their online strategies. Bullseye worked with the natural health brand to implement Sitecore CMS software and Online Marketing Suite (OMS) solutions to build a digital platform that connects more personally with its customers. The new website is personalised to each individual who joins, and is designed to inspire, inform and educate Australians to achieve better health. “We were thoroughly impressed with how Blackmores and Bullseye have built a website with Sitecore’s technology that has engaged their audiences by offering dynamic content and Enterprise 2.0 features and functionality,” said Kim Elsass, Chief Information Officer, Sitecore. “By creating such a strong and attractive community, Blackmores has become one of the top websites in Australia and New Zealand. We are proud to recognise and congratulate them.” According to Jason Davey, Managing Director at Bullseye, “Consumers have little patience for irrelevant content, and everyone’s health and fitness outlook and experience is different. Using the intuitive features of leading edge technology, we have built a website for Blackmores that offers a totally personalised experience. It’s slick, clever and designed entirely to delight each individual visitor.” Sitecore’s Site of the Year contest recognises customers who have leveraged Sitecore’s technology to develop the most outstanding websites. The Sitecore judges considered creativity, integration with rich data sources and applications, overall user experience and the ability to educate, inform and motivate an action.