In support of the relief effort for the Victorian Bushfires, Bullseye donated a widget to the Victorian Government which integrates news, pictures, video and a twitter feed from the CFA.

The widget is now on both the Victoria Premier’s home page as well as John Brumby’s (Vic Premier) facebook profile

Over recent weeks it was also  placed on other Victorian Government sites, providing good visibility of the bushfires as well as helping to increase donations to the Red Cross.

If you would like to place the widget on your Facebook profile page.. follow this link

Australia day is here for 2009, and a good chance to review the way digital has brought about change to the way we live.

Here are some key events from 10 years ago in 1999
- Mark Taylor was the 1999 Australian of the year
- Companies spent millions protecting themselves from the Y2K bug
- Google moved from their garage to their first office with a search market share of < %1
- George Bush criticised President Clinton on Kosovo saying “We need an exit strategy before going to war”

Dial-up connectivity was what we used for internet connectivity, making “doing internet” a task that was performed daily or weekly.

The latest ABS statistics, show that at June 20008 we had 7.23 million internet subscribers which according to Neilson figures reflect that 16.3 million Australians are online or about 80% of the population.

4.3 million Australians now use Facebook or 25% of the internet population.

Consuming media online 13.7 hours / week in March 2008 surpassed out weekly TV usage, at 13.3 hours  according to Neilsen.

From modest beginnings, blog growth continues with an estimated 440,000 bloggers in Australia.

We are indeed well and truly living in the Digital age, with historical information and events now readily available for consumption, such as this historical coverage of Australia Day.

Whilst Australia has a diverse range of cultures, I think we are becoming more nationalistic.  10 years ago it wasn’t that common to see Australia flags, and now it seems we are proud to show them, with temporary Australian tattoos helping the national expression.The Australia Day Facebook page, launched last year has an impressive 52K fans.

Embracing online content this year, the Australia Day organisation is running an Advance Australia Dare campaign – a consumer generated video contest inviting people to submit videos of themselves. You can even find some great BBQ or  Australia day recipes online.

The digital age has certainly changed things, even radically changing the way governments interact with citizens.  Getup.org in Australia is on

e such example which has over 300K members.  Not only do we celebrate Australia Day this week, but globally change is upon us with the inauguration of President Barack Obama.

There are lots of Australia Day events, which will generate there own digital memories.

I trust you enjoy your Australia Day,

Ian Farmer

Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both here and in the UK.

Australia Press Coverage

Marketing Mag

Livenews

Sydney Morning Herald

Sydney Morning Herald (2)

Sydney Mornging Herald (3)

Adnews (subscribers only)

Brisbane Times

Canberra Times

UK Press

The Times

The Sun

The Telegraph

The Independant

London Paper

And various other places

• MySpace – ausports

• Australian Sports Commission Viral | Digital Possibilities

• Young Aussies called on to beat Poms – Marketing Magazine

• Noise in the hood: chav that will inspire Aussie muppets to put on a show in

• Australians taunt British with viral Olympic advert – Telegraph

• Desperate times Down Under | The Sun |Sport

• Let’s rip those Brits to bits is Australian Olympic ad campaign messaeg – Times Online

• Australia taunts Britain in viral Olympic advert > Sport > LIVENEWS.com.au

• Video – Mouthy Brit’s sports challenge – Sydney Morning Herald

• Australia : Let’s rip the brits to bits – Page 3 – General Discussion – Digital Spy Forums

• Lets rip the Brits to bits in 2012 – All Games

• “Lets rip the Brits to bits in 2012″ // Current

• Terence Blacker: No medal without winding people up – Terence Blacker, Commentators – The Independent

• Australia encourages athletes to ‘Rip the Brits to bits’ in Olympic ad campaign – Brand Republic News – Brand Republic

• Champions365 – The Complete Sports Portal

• Australian Sports Commission’s talent search for London 2012

• Hire a hoodie: Australia v Team GB | News | guardian.co.uk

• Let’s rip those Brits to bits is Australian Olympic ad campaign messaeg – Times Online

• Digg – Aussie ads leave Brits insulted

• LinkSwarm.com

• Top 30 Social Bookmarking Sites | eBizMBA

• Aussie ads leave Brits insulted – World – smh.com.au