Digital Possibilities » guerilla http://blog.bullseye.com.au Wed, 30 Jun 2010 03:52:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 This message will self destruct http://blog.bullseye.com.au/2008/05/this-message-will-self-destruct/ http://blog.bullseye.com.au/2008/05/this-message-will-self-destruct/#comments Tue, 20 May 2008 23:58:00 +0000 admin http://blogtest.bullseye.com.au/wordpress/?p=152 Most of us remember the Mission Impossible series which immortalised the saying "This message will self destruct".

Deadline Couriers created an effective PR stunt by building a billboard message that included a 8 day countdown timer. At the end of the 8 days it literally blew up.
I just love the way the message ties to the service offered by the brand !

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