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	<title>Digital Possibilities</title>
	<link>http://blog.bullseye.com.au</link>
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		<title>What are the incentives and disincentives of using the web as a channel to market?</title>
		<description><![CDATA[By Mark Nicklin
What are the incentives and disincentives of using the web as a business channel to market? And can the disincentives be overcome?
When doing business, customers are looking for a product or service that fulfills their needs, as well as value for money. Doing business online is a great way to drive buying decision-making [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/03/what-are-the-incentives-and-disincentives-of-using-the-web-as-a-channel-to-market/</link>
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		<title>The World&#8217;s Biggest Signpost</title>
		<description><![CDATA[Interactive, moving signpost. It’s big.
http://www.fubiz.net/2010/02/24/nokia-the-worlds-biggest-signpost/
]]></description>
		<link>http://blog.bullseye.com.au/2010/02/the-worlds-biggest-signpost/</link>
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		<title>Blackmores Gets Personal</title>
		<description><![CDATA[Blackmores has launched a revolutionary new website that puts health-minded consumers in the driver’s seat.
Working with leading digital services agency, Bullseye, Blackmores has created a destination that is set to become Australia’s biggest online community dedicated to natural health. The new website is personalised to each individual who joins, and is designed to inspire, inform [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/02/blackmores-gets-personal/</link>
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		<title>New set of experimental features rolled out on Google Maps.</title>
		<description><![CDATA[Some interesting stuff coming out of the Sydney Google office for Google Maps.
Live traffic conditions (hit the ‘Traffic’ button)
RTA traffic webcams on the Harbour Bridge and Tollways (Click the ‘More’ button then ‘Webcams’)
For full details, here&#8217;s an article from today&#8217;s SMH
]]></description>
		<link>http://blog.bullseye.com.au/2010/02/new-set-of-experimental-features-rolled-out-on-google-maps/</link>
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		<title>Listening and Engaging in the Social Web</title>
		<description><![CDATA[Yesterday I attended a really interesting presentation about how to listen and engage in the social web. The topics and speakers were:
The power of listening, analysing &#38; measuring: Chris Ramsey, Radian6 USA
The power of engaging: Brian Giesen, Ogilvy 360 Digital Influence
Here are some of the highlights from Chris Ramsey:
Brand today is defined by the sum [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/02/listening-and-engaging-in-the-social-web/</link>
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		<title>Congratulations Jason! &#8211; the only Aussie to score a Sitecore MVP award.</title>
		<description><![CDATA[Jason Davey has been recognised for outstanding participation in technical communities and sharing CMS expertise by Sitecore, the leading provider of .NET Web Content Management System (CMS) software.
The MVP program recognises exceptional technical community leaders who encourage free and objective exchange of knowledge by actively sharing their real-world Web CMS expertise. For 2009, twelve individuals [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/02/congratulations-jason-the-only-aussie-to-score-a-sitecore-mvp-award/</link>
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		<title>Jason&#8217;s gig at ad:tech</title>
		<description><![CDATA[If you&#8217;re heading to ad:tech this year and you&#8217;re trying to work out which sessions to go to, our resident crowd favourite, Jason, will be on the &#8216;Creative – Strategy – Data: What Should Drive Your Digital Marketing Most?&#8217; panel on March 16.
Also&#8230;. we&#8217;ve been offered a 20% discount on conference passes to extend to [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/01/jasons-gig-at-adtech/</link>
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		<title>Say it with your eyes</title>
		<description><![CDATA[‘Say it with your eyes’ is a microsite www.wearlenses.com.au and online campaign developed for CIBA Vision, a global leader in the research, development and manufacturing of contact lenses and lens care products.
Our approach
Bullseye was asked to work with the tagline ‘Say it with your eyes’, and create a website and viral campaign that was innovative [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/01/say-it-with-your-eyes/</link>
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		<title>Free range chicken live on the web</title>
		<description><![CDATA[Lilydale Free Range Chicken has become one of Australia’s leading brands of free range poultry products. Farming now extends to areas well beyond the Yarra Valley, to include the Barossa Valley in South Australia and the Hunter Valley region in New  South Wales.
Objective
Bullseye was engaged by Lilydale to create a new benchmark in chicken [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/01/free-range-chicken-live/</link>
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		<title>NBN Forum paves the way</title>
		<description><![CDATA[It was a busy morning. The traffic was bad and the parking at UNSW was even worse. The Federal Government’s Realising Our Broadband Future Forum was a highly sought after event, with a lot more people turned away than could attend. The first morning of the two-day event saw the rollout of heavy weight digital [...]]]></description>
		<link>http://blog.bullseye.com.au/2010/01/nbn-forum-paves-the-way/</link>
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