It's a great idea and a unique proposition that will allow the brand to springboard into a lot of other creative areas.

I am potential slightly bias in this situation but I think this is an example of how local knowledge and audience insight leads to cracking ideas.

Feel free to check out the worlds first Zorbing site which of course orginated in my home town, Rotorua.

http://www.insuringnewzealandness.co.nz/

- Coops