SIXT Car Rental put in five Wi-Fi networks at Hamburg airport to promote their car rental specials. They made headlines from the Wi-Fi network names like 'Stop Surfing. Start Driving! The SIXT airport special: A BMW 3-Series from 159 Euros!'; then, when the user clicks on the network, a special SIXT microsite pops up promoting the offer and displaying an airport location plan that shows the user exactly where SIXT is in relation to their current position.

This idea is inspired! A simple and affordable way of communicating a marketing message using guerilla marketing. It was also brilliantly targeted. Their target audience was professionals and they are the people most likely to be accessing Wi-Fi networks at the airport.