Mirror mirror on the wall, who has the highest arterial palpation of them all? If you went to MIT you might be able to answer that question thanks to the work of grad student Ming-Zher Poh, who has found a way to tell your pulse with just a simple webcam and some software. By looking at minute changes in the brightness of the face, the system can find the beating of your heart even at a low resolution, comparable to the results of a traditional FDA-approved pulse monitor. Right now the mirror above is just a proof of concept, but the idea is that the hospital beds or surgery rooms of tomorrow might be able to monitor a patient's pulse without requiring any wires or physical contact, encouraging news for anyone who has ever tried to sleep whilst wearing a heart monitor.

Source: http://www.engadget.com

This branded app provides simple functionality for tracking breastfeeding, some soothing tunes for your baby and a dosage calculator. Well researched for mums, as tracking breastfeeding is a pain (‘scuse the pun), as all parents know.

http://itunes.apple.com/au/app/childrens-panadol/

Sydney, May 13 2010– Blackmores, Australia’s leading natural health brand, has been named the Sitecore Site of the Year. Working with Sitecore partner and digital services agency, Bullseye, Blackmores was chosen from contenders around the world. They have been recognised for creating more effective business processes and advancing their online strategies. Bullseye worked with the natural health brand to implement Sitecore CMS software and Online Marketing Suite (OMS) solutions to build a digital platform that connects more personally with its customers. The new website is personalised to each individual who joins, and is designed to inspire, inform and educate Australians to achieve better health. “We were thoroughly impressed with how Blackmores and Bullseye have built a website with Sitecore’s technology that has engaged their audiences by offering dynamic content and Enterprise 2.0 features and functionality,” said Kim Elsass, Chief Information Officer, Sitecore. “By creating such a strong and attractive community, Blackmores has become one of the top websites in Australia and New Zealand. We are proud to recognise and congratulate them.” According to Jason Davey, Managing Director at Bullseye, “Consumers have little patience for irrelevant content, and everyone’s health and fitness outlook and experience is different. Using the intuitive features of leading edge technology, we have built a website for Blackmores that offers a totally personalised experience. It’s slick, clever and designed entirely to delight each individual visitor.” Sitecore’s Site of the Year contest recognises customers who have leveraged Sitecore’s technology to develop the most outstanding websites. The Sitecore judges considered creativity, integration with rich data sources and applications, overall user experience and the ability to educate, inform and motivate an action.

The launch of Blackmores Children's range was a chance for us to have some fun.

Project objectives

1. Support the Children's Range Campaign with an effective digital campaign.
2. Engage our audience and create interest about the new range.
3. Develop a consistent consumer experience both above and below the line.

Bullseye's approach and solution

The above the line agency created an individual character for each of the new kid's products. Our approach was to bring these characters to life online. To give the character personality with the goal of creating interest in the products themselves. We were also keen to provide bespoke activities and interesting information relating to the specific product benefits. This would educate Mum and also keep children entertained. Our solution was to create an engaging flash microsite to house the characters and sell the product benefits. The site was essentially an information based site but we tried to make it as engaging as possible. Key results In under two months the Blackmores Children's Range Campaign has been a great success, attracting:

• 12,320 unique visitors
• 19,225 page views
• an average time of over 4.5 minutes spent on the 'kids multi' page

Bullseye rehabilitates CRS Australia’s website

CRS Australia is a leading provider of vocational rehabilitation and assessment services to people with a disability, injury or health condition. Through its 170 offices around Australia it provides a wide range of quality services to assist job seekers, employers, insurers and other customers.

In 2007, CRS Australia identified a need to provide a more appealing, user-friendly and intuitive website to allow a wide variety of users to find the information they need. In an industry that is going through substantial growth, CRS Australia needs to ensure that its services, brand and business are well-represented through the online channel. With diverse key audiences such as job seekers, employers and insurers, a new website has been designed to provide tailored information for each audience.

Following a user-centred design methodology, Bullseye conducted in-depth user research and analysis to better understand the needs and requirements of CRS Australia’s key audiences. The research revealed that the various groups had a substantially different perspective and understanding of CRS Australia. To meet the needs of the various groups, CRS Australia’s new colour palette has been employed to “theme” sections of the website in line with target audiences.

Finding staff in the rehabilitation industry has become harder in recent years and therefore, recruitment has a greater priority in the business. To help attract potential staff, the new website has a “Careers with us” section that provides information about the benefits, experience and options available to employees of CRS Australia.

Focusing on the two major audiences of the website, employers and job seekers, the new website provides a better user experience and helps position CRS Australia as the leading rehabilitation services organisation in the country.

Feedback

The new site is SO MUCH BETTER!!! I love the range of case study stories - they bring to life and humanise what you do. The navigation is easy and logical and audience-focused. The text is clear, not over-written and not bureaucratic. I think you have struck the right balance in communicating that clients have a disability without making it seem like a negative. Fenton Communications